Digital innovation is meant to fuse human centered design with strategic consulting to drive exponential growth. Most digital agencies think a website is the answer to your digital business needs. Customers are won and lost every day based on good or bad interactions, online and offline. Innovation is what drives business today and the marriage of design and technology is what drives innovation.
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.